Why one page is usually plenty
Most tradespeople do not need a ten-page website. A customer looking for a plumber or an electrician wants four answers fast: do you do my job, do you work in my area, can I trust you, and how do I reach you. One well-ordered page answers all four in a single scroll, loads quickly on a phone, and is far easier to keep current than a sprawling site.
If you are still weighing whether a site is worth it at all, start with do tradespeople need a website. This guide assumes you have decided yes and want to know exactly what goes on the page.
1. A headline that names your trade and your area
The first thing a visitor should see is who you are and where you work. "Emergency Plumber in Bromley and Beckenham" beats "Welcome to our website" every time. It reassures the customer they are in the right place and it tells Google exactly what you do and where, which helps you get found.
Keep it plain. Trade first, area second. If you cover several towns, name your main one in the headline and list the rest further down.
2. A contact button, visible immediately
This is the single most important element on the whole page. A ready customer should be able to reach you the moment the page loads, without scrolling or hunting. A big WhatsApp button (or a tap-to-call button) at the top means one tap and they are talking to you.
Repeat the same button at the bottom of the page too, so wherever someone stops reading, the next step is right there. As I cover in what makes a good trade website, most jobs go to whoever is easiest to contact, not whoever has the fanciest site.
3. The services you offer
List what you actually do, in the words customers use. A plumber might list "boiler repairs, leaks, bathroom installs, blocked drains". A builder might list "extensions, loft conversions, groundwork, renovations". Short, scannable, no jargon.
This does two jobs. It stops the wrong enquiries (the ones you do not want), and it helps you match the exact phrases people type into Google, like "boiler repair" or "loft conversion near me".
4. The towns and postcodes you cover
Be specific about your area. Naming "Bromley, Beckenham, Orpington, BR1, BR2" is far stronger than "South East London and surrounding areas". It matches how customers search and it is one of the biggest factors in getting found for local and "near me" searches.
For more on this, see how to get found for "near me" searches as a tradesperson. Spelling out your towns on the page helps both customers and search engines understand exactly where you work.
5. A few genuine reviews
Trust is what turns a visitor into an enquiry. Three or four real reviews, with a first name and a town, do more than any amount of "we are the best in the area" copy. Pull them straight from your Google Business Profile so they ring true.
If you do not have many yet, that is the thing to fix first. Here is a simple system: how to get more 5-star reviews for your trade business. Link your website to your Google reviews so people can check for themselves.
6. Photos of your actual work
Real photos beat stock images every time. Before-and-after shots, finished jobs, and a picture of you or your van make you look like a real, local business rather than a faceless listing. For visual trades like roofers and gardeners, the gallery does most of the selling.
You do not need a photographer. Clear, well-lit phone photos of jobs you are proud of are exactly right. A handful is plenty on a one page site.
7. Clear contact details and how you charge
Finish with the practical bits: your WhatsApp and email, your hours or response time, and a short line on how you charge. You do not have to publish fixed prices, but saying "free quotes" or "no call-out fee" removes a hesitation. For the full picture, see how much a trade website should cost.
A short "about" line to tie it together
One honest paragraph about who you are, how long you have been trading, and any qualifications (Gas Safe, NICEIC, and so on) adds credibility without padding the page. Keep it to a few sentences. For help writing it, see how to write a trade business "about" section that wins trust.
What does each section look like for your trade?
The seven sections are the same for every trade, but what goes in them is not. A boiler customer wants to see a Gas Safe number, a roofing customer wants to see the roof before and after, and a tree surgery customer wants to know you will clear up and have the right insurance. Here is how I would fill the three sections that change most from trade to trade. The headlines are made up examples, not real businesses.
| Trade | Headline (section 1) | Services to list first (section 3) | Proof to show near the top |
|---|---|---|---|
| Plumber | "Plumber in Sidcup, leaks and boilers fixed" | Leaks, blocked drains, boiler repairs, bathroom installs | Gas Safe Register number (if you work on gas), call-out terms |
| Electrician | "Electrician in Dartford, rewires and fuse boards" | Fuse board upgrades, rewires, EICRs, EV chargers | Your registration scheme (NICEIC, NAPIT or similar), certificates issued |
| Roofer | "Roofer in Bexley, repairs and new roofs" | Roof repairs, flat roofs, guttering, storm damage | Before and after photos, guarantee length, CompetentRoofer or NFRC if you belong |
| Tree surgeon | "Tree surgeon in Orpington, felling and pruning" | Pruning, felling, stump grinding, hedge work | Public liability insurance, how you clear up, any Arboricultural Association approval |
| Cleaner | "Cleaner in Bromley, regular and end of tenancy" | Regular cleans, end of tenancy, deep cleans, ovens | Whether you bring your own products, insurance, how keys are handled |
The pattern: the proof column is whatever a nervous customer in that trade worries about most. Put that worry's answer within the first screen, not at the bottom of the page. If you cannot show an accreditation, do not hint at one. Show what you do have, such as insurance, years in the trade and photos of real jobs. Showing trade accreditations online covers how customers check them.
What to leave off
Just as important is what not to add. Skip the auto-playing music, the long company history, the stock photo of a call centre, and pop-ups. Skip anything that slows the page down or gets between the customer and your contact button. On a phone, every extra second and every extra tap loses you enquiries.
The short version
A great one page trade website is not about design flair. It answers, in order: what you do, where you work, why you can be trusted, and how to reach you, with a contact button never more than a tap away. Get those seven sections right and a simple page will out-earn a big, cluttered one. If you have not started yet, how to make a website for your trade business covers what to gather and the steps in order. For the wider picture, read how to get more local work as a tradesperson.
Frequently asked questions
What should a one page trade website include?
At a minimum: your trade and area in the headline, a big contact button, the services you offer, the towns you cover, a few genuine reviews, photos of your work, and clear contact details. That order matters, because a customer on their phone decides within seconds whether you do their job in their area and how to reach you. Everything else is a bonus.
Is one page enough for a trade website?
For most sole traders and small trade businesses, yes. A customer looking for a plumber or electrician wants to know what you do, where you work, that others trust you, and how to contact you. A single well-organised page answers all of that in one scroll, loads faster than a big multi-page site, and is far easier to keep up to date.
Do I need prices on my trade website?
You do not have to list fixed prices, because most trade jobs vary too much to quote sight unseen. What helps is being clear about how you charge (for example free quotes, call-out fees, or typical starting points) so customers know what to expect. Honesty about pricing builds trust even when you cannot give an exact figure online.
What should change on a one page website from one trade to another?
The headline, the services you list first and the proof you show near the top. A plumber who works on gas shows a Gas Safe Register number, an electrician shows their registration scheme, a roofer shows before and after photos and a guarantee, and a tree surgeon shows insurance and how they clear up. The layout and the contact button stay the same for every trade.
What is the most important thing on a trade website?
The contact button. Everything on the page exists to get a ready customer to tap it. A clear WhatsApp or call button that is visible the moment the page loads, and again at the bottom, will win you more jobs than any amount of clever design. If people cannot contact you in one tap, the rest is wasted.
Want all seven sections on your own page?
The Tradewebsite.uk builder lays out every one of these sections in the right order. Type in your business name, area and phone number and your page is ready in about 2 minutes. Free for 1 month, then £299 once if you keep it, no monthly fee, no card up front.
← Back to the blog · Related: what makes a good trade website, getting more local work